This is Athens – Convention & Visitors Bureau, established in April 2008, is the business division of the city's international brand and advances Athens in the global tourism and meetings industry. As part of Develop Athens S.A., the City of Athens' development agency, we strategically attract international tourism and investment, leveraging the city's unique assets and cultural heritage. Our extensive membership network of premier tourism enterprises and key sector stakeholders drives our mission.  We have been recognized multiple times as Europe's Leading City Tourist Board at the World Travel Awards. Athens has been awarded "World's Leading Cultural City Destination" for 2024 by the World Travel Awards, continuing its recognition as a top destination.
 
This is Athens is the global brand promoting the city as a destination for leisure tourism, conferences, events, and education. We utilize B2B marketing channels and initiatives to develop local and international collaborations, and we work to identify opportunities for new thematic tourism products such as yachting, religious tourism, and athletics. 
Our strategy is to invest in partnerships with the local conference and meetings industry and to provide support for local and international tourism professionals. Our mission is to extend the tourism season in Athens beyond the summer months by increasing the number of visitors, conferences and events scheduled during the autumn and winter months. With the support of our network, we are adding hours and days to the average visitor stay in Athens while increasing the revenue earned from each trip.

The core pillars of our work include:

• Bid for conferences and events on behalf of the City of Athens 
• Institutional support for conference and event organizers 
• Coordination of site inspections 
• Provide expertise and know how about B2B activities in Athens 
• Marketing and communications for the City of Athens through B2B channels, FAM trips, and by maintaining relationships with local and international press 
• Roadshows and networking events serving international professionals
• Travel Trade Athens – our signature annual B2B event for travel and meeting professionals 
• Members Program – our network of over 100 major tourism companies 
• Ambassadors Program – our network of academics, professionals, and associations that assist with attracting conferences 
• Promote Athens at major international trade shows and events 
• Member of global networks such as ICCA, ECM, UNWTO, GSTC, MPI and PCMA.