IFES to Host MasterClass 2024 in Collaboration with the Greek Meetings Alliance: Innovate & Communicate in the Global Exhibition Industry

The International Federation of Exhibition Services (IFES) is excited to announce the upcoming MasterClass 2024
- Europe, which will be held in Athens, Greece, from November 6-8, 2024. In a strategic collaboration with the
Greek Meetings Alliance (GMA), this event is set to provide exhibition and meetings professionals with the
insights, tools, and strategies needed to thrive in today’s rapidly evolving global marketplace.

The partnership between IFES and the GMA represents a shared commitment to fostering knowledge exchange,
industry collaboration, and the promotion of best practices.
This collaboration opens up significant opportunities not only for global participants but also for local professionals to connect with international peers, expand their networks, and bring the latest global trends and innovations into the Greek exhibition and meetings industry.

Key topics covered will include:

• Intercultural communication strategies: Learn how to navigate the cultural nuances that shape global business interactions and build strong, effective relationships across borders.
   
•  Utilizing AI for creativity and engagement: Understand how AI tools can amplify creative processes, streamline operations, and produce compelling and cohesive presentations.
   
• Fostering global relationships: Gain skills to adapt communication styles, resolve conflicts, and foster empathy across diverse cultural and professional landscapes.
   
• Creating cross-cultural narratives: Develop the ability to tell compelling stories that resonate with international audiences and communicate your brand’s message effectively.
   
• Global business strategies: Explore practical approaches to succeeding in key markets such as Europe, the US, and the Far East, and gain confidence in navigating international trade complexities.

Participants of MasterClass 2024 - Europe will also gain practical experience on doing business in international
markets, expand their professional skillsets, and enhance their ability to engage with both live and virtual
audiences. In collaboration with IFES and the GMA, this MasterClass promises to be an exceptional learning and
networking opportunity for all attendees.

For more information and to register for MasterClass 2024 - Europe, please visit
https://www.ifesnet.com/events-all/ifes-master-class-2024/