Hard Rock Cafe Athens Introduces Locally Created Athens Burger in Company’s World Burger Tour Competition

Starting from April 22nd, Hard Rock Café Athens has thrown its locally developed Athena Burger into the ring for the return of the Hard Rock World Burger Tour competition, where Cafes around the world compete to have their special new burgers added to the menu. The delicious Athena Burger featuring arugula, olive oil, tomato chutney, spicy feta cheese sauce and cucumber, is available for a limited time only at Athens, and based on its popularity with guests, has the chance to make it to stardom with a permanent place on the global Hard Rock Cafe burger menu. 

Back by popular demand, the Hard Rock Cafe World Burger Tour encourages local Cafe team members to show off their creativity and culinary skills by submitting unique burger recipes that elevate the classic, fan-favorite meal. 
Hard Rock Cafe Athens team was inspired by the ancient Greek mythology, from the goddess Athena, who was the protector of Athens city. The goddess offered to the citizens of the city an olive tree when she won the battle with the other gods and in return to honor her, the city was named Athens.

“As a global brand, we draw inspiration from the communities, music, entertainment fans and travelers we serve to create truly memorable experiences at each of our locations, from our curated memorabilia collection to our Cafe menus,” said Elena Alvarez, Senior Vice President of Marketing and Partnerships at Seminole Gaming and Hard Rock International. "By providing our incredible local team members the platform to share their tastes and creativity in the kitchen, we’re bringing delicious one-of-a-kind burgers from around the world to Hard Rock and burger fans alike so they can help us pick our World Burger Tour champion.”  

It is really exciting to offer the Athena Burger to our guests as they will have the chance to taste a “divine” burger and support Hard Rock Café Athens team to secure a spot in Hard Rock World Burger Tour final! Come and join us at 52 Adrianou Street in Monastiraki to try it!

About Hard Rock®: 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years.  Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.