Hard Rock Cafe® οpens its new store in Piraeus

Hard Rock Cafe Athens has opened a new page by welcoming the visitors to its second Pop Up Store in Piraeus in order to serve the cruise ship audience. After the success of the first Pop-Up Store that opened its doors to the public in May 2018, it is time for the well-known brand to open their second Pop Up Store in Athens.

The new Pop-Up Store, having the same rhythm as all the stores of the well-known brand, invites the public to discover a range of authentic accessories and clothes with the logo of Hard Rock Cafe Athens as well as the new collection of clothes signed by the legendary footballer Lionel Messi. The new Pop-Up Store is located at Akti Miaouli 10, in the Central Port of Piraeus which will only be open during the days and hours that the station serves the cruises.

Since the opening of the first Hard Rock Cafe in London in 1971, Hard Rock International has continued to evolve and provide the visitors with not only a unique dining experience but also through its partnerships to offer its audience unique and collectible accessories. The most recent partnership, which took place as part of its 50th anniversary celebrations, is with world-famous footballer Lionel Messi, who will be Hard Rock International's ambassador for the next five years and will become the first athlete to ever work with the company.  To this end, he has inspired and created a collection of apparel featuring some of the legendary player's most iconic symbols, such as the lion, the number 10 and his own personal logo. This collection joins the brand's iconic product line, available in all physical stores. For those unable to visit the stores, the clothing from the collection can be purchased from the online store https://shop.hardrock.com/en-us/messi

Hard Rock Athens, understanding the critical situation and to protect the health of its visitors and staff, adheres to all the protection measures as announced by the government. Thus, all the required checks will be carried out and the necessary distances will be kept, to protect public health and to allow visitors of Hard Rock stores to enjoy their ride feeling safe.