Athens Shines at IMEX Frankfurt 2024

The City of Athens participated in one of the world’s leading trade shows for the MICE industry. 

During IMEX 2024: 
💼 This is Athens-CVB conducted over 110 B2B meetings with high-profile meeting professionals and representatives of leading MICE companies at This is Athens' booth.

🎤 We presented Athens' growing meetings and events market to hosted buyers from North & South America, India, Germany and other countries at 8 group presentations, organized by the Greek National Tourism Organisation. 

🍹 As a founding member of the Greek Meetings Alliance, Athens co-hosted a delightful cocktail event full of Greek flavors and spirits, in collaboration with the GNTO. The city’s partners and organisations, leading buyers and associations as well as This is Athens-CVB Members and representatives from the Greek MICE industry also attended the event. 

🚀 We attended the 2nd Global Forum of National Convention Bureaux hosted by the Strategic Alliance of the National Convention Bureaux of Europe, representing the Greek Meetings Alliance, joining representatives from national convention bureaux worldwide. 

🌐 We further strengthened our relations with international partners. As Members of the ICCA and the ICCA Mediterranean Chapter, we met with our ICCA MED fellows ahead of the Chapter’s Annual Meeting that will take place in Istanbul, Turkey, in June. 

🌍 We joined the ICCA Destination Marketing Sector Session with the International Alliance for Impact and discussed the latest trends and challenges in the MICE industry.

🤝 As a Member of Destinations International, This is Athens – CVB attended the exclusive “DI Pathfinders networking breakfast”. Its executives had the chance to get acquainted with peers from other convention bureaus and DMOs as well as to engage in interesting conversations about common business issues. 

👨‍💼  We attended numerous meetings, workshops and social events conducted by our partners including ICCA’s and IAPCO’s  #IMEXFrankfurt social events.

🏆 During IMEX 2024, Athens received a prestigious recognition: The city ranked 11th in Europe and 15th in the world as a conference, meetings, and events destination, according to the ICCA World Annual Report 2023. Last year, Athens hosted 88 in-person international association meetings which contributed to the city’s economic growth and development.