We are an open, collaborative, public-private partnership, initially formed between the City of Athens, Aegean Airlines and Athens International Airport in 2016.
In November 2018, the Greek Tourism Confederation joined This is Athens & Partners. This unique alliance has already attracted other major stakeholders such as Lamda Development, TEMES and Lampsa Hellenic Hotels S.A., boosting our efforts to establish Athens as a year - round destination.
Our mission is to create a unified Athens brand that captures the city’s true identity and authenticity. We focus on promoting Athens’ international ranking as a business destination, targeting higher spending visitors, and increasing the average length of stay.
Our actions and marketing campaigns are implemented by three main bodies: Develop Athens, Marketing Greece, and The Athens Partnership.