Athens, a city of never ending stories
A new campaign invites international visitors to discover a vibrant and modern city-break destination
An inspiring campaign, “One City, Never-Ending Stories”, highlighting Athens burgeoning status as a top-of-mind, modern, year-round destination, has been launched by the Athens Tourism Partnership, a new collective initiative between the Municipality of Athens; AEGEAN, Greece’s largest airline; and the Athens International Airport.
“One City, Never-Ending Stories” is full of moments that capture all the exciting elements that make Athens a truly sophisticated and diverse city-break destination, including the City’s modern vibe, contemporary culture, fine dining, thriving arts scene and bustling nightlife.
More than 100 different “Athenian Stories” will be narrated across multiple media platforms, and featured on the official City of Athens website www.thisisathens.org. The webpage also serves as a tool for planning a truly authentic visit to the city, offering essential information on museums, sights, events, dining and entertainment, as well as a profile of the city’s distinctive neighborhoods. The information is available in German, French and English.
“One City, Never-Ending Stories” is part of the first phase of a year-long effort to grow Athens’ tourism profile. The promotion will continue in the coming months across Europe through digital and print advertising, as well as through various video and social media campaigns.
A first of its kind collaboration, between Greece’s public and private sector, the Athens Tourism Partnership brings together key players of the Greek tourism industry with the Municipality of Athens to promote the City as a modern cultural center and an attractive all year round tourist destination. The Partnership is also being supported by The Hellenic Initiative, a global nonprofit dedicated to promoting philanthropy, entrepreneurship and investment in Greece. Athens Mayor, Mr. George Kaminis stated: “The Athens Tourism Partnership will seek to support Athens in taking its rightful place next to other major European capitals as a must-see tourism destination.”
“The evolution of the tourist product of Athens – and the way in which this is communicated – requires new ideas, cooperation and a mutual commitment of all those involved. We are proud of the Athens Tourism Partnership, as it represents a more effective promotion of the city,” said Mr. Eftichios Vassilakis, Vice President of AEGEAN Airlines.
The CEO of Athens International Airport, Yiannis Paraschis, underlined: “The promotion of the city as a final destination, rather than a stopover, is a strategic target of the airport to establish the city’s foothold in the international tourist market throughout the year. Collaborations such as this campaign are essential towards this direction and need to be sustained with the support of everyone throughout the whole chain of tourism providers.
About the Athens Tourism Partnership
The Athens Tourism Partnership constitutes a collective initiative by the City of Athens, AEGEAN, Greece’s largest airline, and Athens International Airport, targeting the promotion of Athens as a contemporary cultural center and an attractive tourist destination throughout the year. Contact details: Chara Yioti, V+O communication, [email protected]