Destination Management
Coordination of tourism stakeholders to create a coherent experience for visitors
- Operation of two Info Points for visitors at Syntagma Square and Athens International Airport
- Engagement and training of local tourism professionals to enhance their skills and promote Athens more effectively
- Enhancement of the volunteer greeters programme with free, themed walks in Athens led by local volunteers
- Design and development of the first Athens City Pass
Destination Marketing
Integrated marketing and communications campaigns
- Repositioning Athens as a year-round city break destination through next generation marketing campaigns
- Digital campaigns micro-targeted at specific audiences in France and Germany based on market research
- A three-year plan to increase the number of international conferences and corporate events in Athens, implemented by the Athens Convention and Visitors Bureau (ACVB)
- Expansion of Travel Trade Athens, an annual event connecting local service providers with international MICE and leisure travel professionals
- Development of a new, mobile-friendly portal for This is Athens in three languages
Destination Development
Planning and investment for long-term visitor growth
- Urban regeneration and interventions to upgrade the image of Athens, including green building, street furniture, and street lighting
- Reviving vacant spaces and stimulating commercial activity by supporting pop-up shops, with a focus on social entrepreneurship
- Two-year anti-tagging programme in the historic centre of Athens
- Design and implementation of an ambitious programme to restore and revive Stadiou Street, one of the main avenues in downtown Athens
- High impact events in Athens to raise the city’s profile and boost visitor numbers in the off-peak season.